WELCOME TO CHIA KHIM LEE FOOD INDUSTRIES PTE LTD

The Chia Khim Lee Group (CKL Group) is a premium manufacturer, marketer, and distributor of non-alcoholic beverages, alcoholic beverages, bottled water, dried food, canned food and edible oil.

Marketed under the all-familiar household brand names of Good-Life, Sagiko, Iceberg, Gold Cow, Sotong, Moonstar, Lion Globe, Kings' Choice, Queen's Choice, Top Choice, Kabe, Lucky, Mum, Po Ma and Dahlia since 1975, the CKL group has evolved and expanded its business beyond the Singapore shores to Malaysia, Indonesia, Philippines, Brunei, Vietnam, Myanmar, Cambodia, Laos, Hong Kong, Taiwan, Maldives, Mauritius, Africa, Australia, New Zealand, Solomon Islands, Papua New Guinea, the Middle East, Russia, Sri Lanka, Guam, Pacific Island, East Timor and USA.

We take pride in our Research and Development Programmes. We always make room for new product ideas, creative inventions and market intelligence to ensure that our products exceed market standards, stay competitive and remain a natural choice for our customers in the region.

OUR VISION

Our vision is to be a leading Food and Beverage Company both locally and internationally. We believe that with our strong foundation in manufacturing and distribution of high quality, avant-garde products, we will stay competitive and a preferred brand for our customers in the region.

OUR MISSION


1 GROWTH – as a company, an individual and part of the society
2 NETWORK – expansion of distribution channel
3 SOCIALLY RESPONSIBLE – to the physical, social and economic environment
4 PRIDE – in our employees, customers and shareholders
5 GETTING RIGHT – right time, right products, right cost
6 INNOVATIVE - new ideas and improvements
7 MARKET INTELLIGENT - market and industry standards.
8 CUSTOMER-ORIENTED – ensures customers’ satisfaction


Chairman’s statement

Our extensive knowledge and experience gained after almost 30 years of operations, places CKL Group in a unique position to launch new products via a well-established network of distributors through out the region. In order to keep up with the ever-changing consumer tends, we are committed to research and development of not only new products, but also for improved efficiency in our production processes, to provide our customer with the best quality products at the best price.

At the same time, we are expanding our customer base across the world by introducing our products at international food fairs and exhibitions. It is our intention to raise customer awareness of our latest products with intensive advertising on a broad spectrum of media, television, magazine publications and Internet.

We firmly believe that our interests are best served when we are able to maintain the highest level of customer satisfaction. It is through fulfilling our customers’ needs that our company is able to remain competitive and rise above it.





 


 

©2004 Chia Khim Lee